Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!
About
Exploring a new sound called "Hipdut", blending more Indonesian dangdut sounds with his influences in hip-hop and R&B.
His latest works have been getting attention on the internet and gaining 1 million users on TikTok by using his original sounds, such as “Malaysia,” “Singapore,” “Philippines,” Brunei,” and mainly “Indonesia.” His discography has been featured in many well-known playlist on Spotify, such as Viral 50, Lagi Viral, Hip-Hop Indo, etc.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
More than music—Tenxi is a sound of the new generation
More than music—Tenxi is a sound of the new generation
